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Joe Roberts says “Get ready for some iconoclastic, potentially mind-blowing shiz about how your brain and taste bids work when it comes to tasting wine!”

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Tasting in China : Napa Valley wine pro gives seminars on consumer preferences

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Wines & Vines – A Change in Wine-Food Training

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Based on various psychological, physiological and experiential differences, we all tend to have a varying perception of the food and wine we try. What may taste “delicious” or “smooth” to you may taste “gross” or “bitter” to me.

Therefore, when wine critics or educators rate a wine with a certain score, or tell you that one wine “pairs” better with certain foods, they tend to leave out the most important component: YOUR PERSONAL TASTE PROFILE!

MyVinoType sets out to: 1) Assess your Taste Sensitivity Quotient (TasteSQ), 2) Introduce you to wines that match your personal preferences and 3) Find others who share similar taste preferences.

Without further ado, let’s learn more about YOU..

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