Sweet
Gina and Jeff are SWEET VinotypesSweet Vinotypes are acutely sensitive to light, sound, touch, smell and taste. The thermostat is rarely right (too cold), they are frequently irritated by tags in their clothes and please, fer chrissake, turn down the TV! They are also usually very artistic and tend towards the chaotic and, excuse me for saying, often a bit attention deficit.


Sweet Vintoypes are often highly educated, worldly and love fragrant SWEET wines that are typically low in alcohol and impeccably made. Not slightly sweet – pretty darn sweet. They want their sweet wines on their terms no ifs, ands or buts. And they want sweet wines with the foods they love most, including steak or anything else!
Factoid: there is a high probability that your mother had morning sickness and/or serious heartburn with you. Picking our sheets and pillowcases is a really big deal – getting the thread count and feel just right is imperative!
Hypersensitive
Jeni and Paul are HYPERSENSITIVE VinotypesHypersensitive Vinotypes are really sensitive to all sorts of things and, like the SWEET Vinotypes, they have the same many of the same pet peeves and pickiness. Usually very artistic and a bit ADHD perhaps as well? To sum things up they are quite picky and know what they like.
The big difference between Sweet and Hypersensitive Vinotypes is that Hypersensitive Vinotypes tend to prefer dry, or just off-dry, wines on an everyday basis. Their favorite wines tend to be more delicate and very, very smooth while also being lower in alcohol. They may even like intense red wines but not with a lot of oak or heavy tannins… smooth and rich, baby.
Factoid: the Hypersensitive Vinotype is a bit more likely to “talk dry and drink sweet” looking for those wines that have a slight bit of residual sugar and are really, really smooth. There is also a high probability that your mother had morning sickness and/or serious heartburn with you. Picking our sheets and pillowcases is a really big deal – getting the thread count and feel just right is imperative!
Sensitive
Jancis and Gary are SENSITIVE VinotypesSensitive Vinotypes go with the flow. Maybe coffee with cream and/or a touch of sweetness at one point in the day but black coffee if the wind is right. Very open to trying new things and variety is truly the spice of their lives.
They love a wide range of mostly dry white and red wines – and even many rosés and sparkling wines. They are among the most adventurous wine lovers and open to all sorts of flavors and wine styles from delicate to robust. They DO have limitations on bitterness and tannins – not looking for the oaky monsters but really impeccably balanced, smooth and complex.
Factoid: Sensitive Vinotypes love such a broad range of wines (and other things) that they can have a hard time making a decision. What wine? How should I take my coffee at this moment? Your wonderful acceptance for so many different styles can make you a bit conflicted when it comes to making a choice.
Tolerant
Renee and Robert are TOLERANT Vinotypes.Tolerant Vinotypes don’t understand what all of the fuss is about with more sensitive Vinotypes – those wimps! They want the thermostat set colder and the volume on the TV turned up!
Big, red wines are their favorites and damn the torpedoes. Intensity is the name of the game and the bigger the better! As the antithesis to the Sweet Vinotypes they too want the wines they love where and when THEY determine it is appropriate, including with their food whether it is seafood, steak or salad. Just as long as it is red. They are most likely to have a bumper sticker that says, “No Wimpy Wines.”
Factoid: Tolerant Vinotypes tend to be decisive and linear thinkers. You see things in black and white, quite literally, and more, bigger and faster = better. It is little wonder that the 100 point wine rating system very often makes the most sense to Tolerant Vinotypes.
Many variations
There is an almost infinite number of Vinotype variations. A lot of you who have tried our assessment may be saying to yourselves, “what a load of crap – I don’t fit any of these groups listed.” Not to worry, there is a place for you in all of this and a way to better understand and connect with others who share your particular set of sensitivities and values while at the same time learning about why other people may not share your preferences and views.
- - Do you love or hate the 100 point sytem for scoring wines?
- - Is ‘terroir’ and important element in what you look for in wines or a load of fertilizer to you?
- - Do you particularly love, or hate, wines from France, italy, Virginia, Ohio or Turkey?
- - Are you a rose or sparkling wine fanatic?
- - Are you a Hypersensitive Vinotype who has learned to favor intense, red wines?
All of these are factors that further define your particular Vintoype. And keep in mind that the more involved and aspirational you are with wine the more likely it is that your likes and dislikes have changed due to learning, experiences and expectations around wine.
In short – you already have stronger opinions and the means to find the wines you like the most and need the least amount of help finding wines you know you love. You will also tend to be the most cynical of the whole Vinotype proposition. That is, in fact, part of your Vinotype!






